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It's always sad to see a flyer stapled to a signpost or on a bulletin board at the grocery store with a picture of a lost pet. You imagine a child waiting for the phone to ring, hoping that some kind person happens to find his kitty and see his flyer.

Sadly, once a pet is lost, the odds are against her finding her way home again. According to the American Humane Association, only about seventeen percent of lost dogs and two percent of cats ever find their way back from shelters to their original owners. Almost 20 million pets are euthanized every year because their owners can't be found. There are ways to beat these odds though, and they involve using nametags, collars and microchips. To give your pet the best chance to be identified, no matter how far she roams, have her implanted with a microchip and wear an updated nametag with your current contact information. Having a microchip ID tag implanted is one of the simplest forms of permanent identification. The benefits of a microchip ID far outweigh the costs - a few dollars hurts far less than the pain of losing a beloved friend.

In a perfect world, leashes, fences, and doors are enough to keep your pet safe and secure. But these methods aren’t foolproof, and distractions such as squirrels or cars could cause your pet to break loose or wander far from home. Accidents happen, and your pet depends on you for protection. Implanting an AVID Friendchip microchip and enrolling in the PETtrac recovery service can reunite your pets directly with you.


The AVID Friendchip is a safe and easy way to permanently identify your pet. A microchip is a tiny computer chip which has a unique identification number programmed into it, and is encapsulated within a biocompatible material. The whole device is small enough to fit inside a hypodermic needle and can be simply injected under the skin of our pets, where it will stay for the life of the animal. This provides a permanent, positive identification which cannot be lost, altered or intentionally removed - a simple way to protect your pet against loss or theft. These chips can be used to identify almost all animals, from dogs and cats, to pocket pets, birds, reptiles and wildlife too.

The unique microchip number associated with each microchip can be recognized by a special scanner. The pet and owner can be reunited with just a phone call.  All vet clinics, humane shelters and police stations carry this scanner. 


It only takes one time for the mailman, gardener, meter reader, neighbor or friend to leave the gate open or the door ajar. Unaltered pets in particular have a desire to roam. Pet theft is also a daily occurrence. Well behaved pets are sold for research. Animals such as purebreds, birds and exotics are valuable and are stolen for resale. 30-60% of lost pets in shelters are euthanized because they cannot be properly identified and returned to their owner. A microchip can easily reunite lost or stolen pets with their owners.


About the size of a grain of rice. You cannot see the microchip after it is implanted in the dog or cat.


The procedure is quick and simple and is similar to administering a vaccine. The microchip comes preloaded in a sterile applicator and is injected under the skin between the shoulder blades. It can be done anytime, even when the pet is awake. Consider having your pet microchipped during a scheduled procedure or check up. Microchipping your pet with an AVID Friendchip takes just seconds, is relatively painless, does not change or harm the appearance of the animal in any way, and is recommended for dogs and cats of all breeds and ages. It is safe for puppies and kittens, as well as older pets who may wander away from home.  


Extensive testing and long-term studies have shown that microchips are safe for pets. Veterinarians have been implanting microchips in animals for years, and the process has been proven to be very safe. The chip is made out of an inert, biocompatible substance, which means it won't cause an allergic reaction in your furry friend, and it won't degenerate over time. When they're implanted properly, they won't move around or get near any delicate tissues or organs. Because the microchip is placed just under the skin and not internally, microchip reading is completely safe as well.


All pets should wear collar tags imprinted with their name and the phone number of their owner or veterinarian, but tags can fade, rust, or get scratched and become impossible to read. We suggest inspecting your pet's tags and collars once a month. If the tags become unreadable or outdated, it is important to immediately replace it with a new nametag with your current contact information. And although tags and collars are important, they can tear or slip off, or be easily removed by a thief. Tattooing pets with a number is another method of identifying pets, especially dogs. However, tattoos can blur over time, making them difficult to read, and they can be altered if one chooses. It is also possible that duplicate tattoo numbers exist. A microchip, on the other hand, provides a permanent form of identification with a unique number that cannot be altered, and that remains in place for the life of your pet. 


Once your pet is microchipped, you must fill out the enrollment form enclosed with the microchip. The information will then be stored within the PETrac pet recovery system database and is always available, 24 hours a day, 7 days a week. PETtrac is a global computerized tracking system for companion animals identified with the AVID Microchip. When you become a member, PETtrac can reunite your pets directly with you. If your pet is ever lost or stolen, he/she can be scanned by animal shelters, law enforcement or veterinary clinics to reveal their unique identification number. When a shelter finds a pet with a microchip they will call AVID. If the pet is registered with AVlD's recovery network, PETtrac, the shelter will be given the owner's name and contact information. PETtrac also maintains your veterinary hospital infomation, and alternate contact information. Your pet can be released to your authorized representative if necessary, to insure its well-being. Your pet is protected even when you are not at home, no matter what the reason.

It is your responsibility as the pet owner to enroll in the recovery system database and update your pet's microchip information every time you change addresses or phone numbers. Please update your information within your veterinarian's computer system as well to assist in pet recovery.

One lost pet is one too many! Please call 516-379-6200 to schedule an appointment to have an AVID Friendchip microchip implanted in your pet today.

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